-You publish crap
-Your sales suffer because you publish crap
-Some of your suffering customers download your stuff even though it is not worth the electricity it takes to download them
-You sue your customers
Now, the new EMI CIO, ex Googler, says that suing your customers is not a good idea, even though the full music industry is going for it. Again this is what I like about working in Google: nothing less than a full-scale revolution is good enough
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